White Paper

BASIC UNDERSTANDING OF INTERNET VIDEO

BASIC UNDERSTANDING OF INTERNET VIDEO
This Whitepaper is only to give brief descriptions of Internet Video Services

VIDEO PLAYERS
Basic Pop-Up Player for Real Video and Windows Media
The basic pop-up player is created best by using a hyperlink reference file stored on a http server to ensure that the player is popped up in both Internet Explorer and Netscape.

Basic Embedded Player
The basic embedded player is implemented inside a html page allowing for different screen display aspect ratios and the use of video controls. It may also be used with any internet video format.

Basic Embedded Player in daughter window
The same as the embedded player but the use of java script inside the html allows a separate html window to appear at any dimension; also allowing for gifs, jpegs, additional text or hyperlinks.

Embedded Player controlling html pages
This embedded player can be controlled by the video time code allowing for web pages to be synchronized as the video is playing or hyperlinks can trigger the video to playback at any time within the video.

VIDEO EMAIL
Java and Flash Video
Java and Flash Video are great reasons to use video inside an email so you can grab your direct audience’s attention without wondering which video player they have installed in their computer. As a rule of thumb you will want to add a hyperlink at the top of your email that says, “If your email does not support HTML click here”

VIDEO EMAIL TRACKING
User Tracking Technology
The exact number of seconds someone watches the video is tracked by our system, along with the users resolved IP address, connection speed, browser characteristics etc. Detailed statistics on viewership are also available. Charts can be prepared showing the most popular presentations, longest viewing times, client connection speeds, client operating systems, etc. Custom filters may also be applied to the recorded usage statistics, allowing the precise analysis of viewer behavior.

BANNER AUDIO/VIDEO
Small but effective
It is very easy to incorporate audio and/or video on a banner ad. The video can be the same aspect ratio as a typical banner ad, but a custom video will have to be produced. A video can also be inserted in a banner ad using the typical 4:3 aspect ratio. This can be created with any video. Another use of banner ads is to incorporate an audio track with a voice over or music track.

BIT RATES, ASPECT RATIO & FPS

Bit Rate
Bit rates are usually measured by Kilo Bits per Second (KBPS) and relating to the users connected to the Internet. When encoding for modem users that have a 56k connection, you will want to actually have the video encoded between 35kbps-45kbps, to guarantee the transmission of the video from the server to the user. Most modem do not get a constant 56kbps connection. Do guarantee the transmission of video to a modem user if you will want to have the video progressively downloaded from a video server. This is different than Streaming Video.

Aspect Ratio
Aspect ratio can also be understood as the size of the video frame. Aspect ratios are usually based on how much bit rate the video was encoded at. A rule of thumb is the smaller the bit rate the smaller the aspect ratio, also the higher the bit rate the bigger the aspect ratio is.

Frames per second (FPS)
Frames per second (FPS) compared to NTSC Television are 30 frames per second. Internet Video can also maintain 30 frames per second but you would have to use Windows Media, Real or QuickTime. Java and Flash video can usually only handle 15fps. Modem users should expect 5-10fps and Broadband users can expect 15-30fps.

INTERNET VIDEO
Windows Media 8 and Windows Media 9 (Corona)
Windows Media 8 is a great format because many computers are pre-installed with the Windows Media Player. If a user does not have the latest codec installed, the Windows Media Player will usually auto update the codec without having the user download a new player. Windows Media 9, code word “Corona”, will be released in 2002 Q3 and you should truly expect DVD Quality on the Internet as well as allowing the user to burn a CD with Corona and playback in DVD players.

Real Video 8 and Real Video 9
Real Video is a great video format and is trusted by many users on the Internet, because of its wide use over the Internet. Real video can handle higher frame rates at lower bit rates compared to Windows Media. Real 9 is currently available and shows a 30% better quality difference.

QuickTime 5 using Sorenson 3

Quicktime is a widely used video format and works great for 56k modem users as well as broadband users. The key to creating QuickTime is to use a codec called “Sorenson 3 Professional Edition”. This is the same codec used when watching a film trailer.

Eyewonder

Eyewonder uses a Java based applet that allows for video to appear with HTML with a special download of a video player.

FLIX
Flix is a Flash Video Encoder that will convert video into vector-based video that allows for any Flash Player, ver.3.0-6.0 to play back the video. Best when used for video emails and video banner ads.

SECURE STREAMING
Secure Streaming using Speedera Network
Secure Streaming ensures that users cannot provide unauthorized access to others by simply emailing them a URL to the secure stream or by posting the URL on a website. This feature also ensures that content owners do not ever have to pay the bandwidth bills of those who have hijacked their content.

WINDOWS MEDIA DRM
Windows Media 8 Digital Rights Management
Windows Media 8 Digital Rights Management is a technology used when you need to protect the actual video file from being copied or re-distributed. Before a Windows Media DRM Video file is served off a server in a streaming format or a download format, a digital key is sent to the users computer that indicates the permission a user has when viewing the video file. Some permission includes: Number of times a video can be played and length in hours/days a video can be viewed for. DRM can be used with 3rd Party Billing Companies to allow for Pay Per View as well as working with 3rd Party Databases that can cross reference a users name or password before viewing the video.

PROGRESSIVE DOWNLOAD
Progressive Download Video
Progressive Download Video is usually being served from an HTTP Server, the same server a website is served from. Windows Media, Real Video, and QuickTime can all be progressively downloaded from a server to a users computer. The advantage of this is that a 56kbps modem user can still enjoy a video if encoded at 35kbps – 300kbps. The player is usually smart enough to detect the bandwidth of the users connection and will first download the first section of the video. Once it expects enough information it will automatically play the video. The benefit to progressive download video is that the user can be guaranteed a good video experience because it is not relying on any Internet Congestion. There are also limitations to Progressive download video and that is why we offer Streaming Video.

STREAMING VIDEO
Streaming Video is usually served from a RTSP Server from Real Networks or a MMS Server from Microsoft. Streaming Servers can stream Windows Media, Real Video and QuickTime. The key benefit to streaming video is that even if you had a 2-hour video, it will take up to 10 seconds to buffer and then the video will begin to play. You are able to jump ahead of the video even if it is 40 minutes into the program and the video will re-buffer and then begin to play. Also, the benefit to a streaming server is that you can produce a Live Video Webcast with usually a 5-10 second delay.

INTERACTIVITY and HOTSPOT
Internet Video can incorporate many different elements of interactivity. Hot Spot technology allows for sections of the video clickable to activate either a URL, jump to another section of the video, or even replace the video with another video. Hot Spots can only be used with QuickTime and Real Player. Hot Spots can either be static or can be animated within the video and you can also add multiple hot spot with the same video on the same frame. Windows Media can still provide limited interactivity by adding chapters within the video and having a HTML link that controls what chapter you want to view next.

DIGITAL AUDIO/VIDEO EDITING
Digital Audio and Video Editing both allow multiple digital or analog formats to be digitized in one common Broadcast Quality digital audio/video format. A brief list of formats accepted are Audio CD’s, Cassette tapes, VHS, Hi8, Betacam SP and DVD. Once digitized we are able to edit the audio/video as well as sweeten the audio, color correct the video, add quality titles or CG’s. Once completely edited these formats can be outputted to a master audio/video file that can be used to encode in multiple Internet audio/video formats. The master audio/video formats can then be burned to CD/DVD or External Hard Drives for future encoding.

MASS VIDEO ENCODING
No matter how many tapes or how long and what ever format that then are in, such as DVD’s, VHS or Betacam SP to name a few, we are able provide Mass video Encoding on time and within your budget. For example if you had 220 Betacam SP Videos and needed them encoded in 7 days, we can provide this service to you.

LIVE WEBCASTING

A Live Webcast can be produced for many different reasons such as Auctions, Quarter Earning Reports, Concert, Seminar and any other type of video broadcast that needs to be seen by ten to 1 million people at the same time. At least 30 days are needed to produce a live webcast due to the fact that you will sometime need to contact the Telco in advanced to add additional Internet Access Lines such as a T1 or DSL Connection.

All Rights Reserved. © 2002 Peter Weiss
Last Modified: Thursday, July 9th, 2002

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